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5Birth to five years

Every child is bright.

The parenting companion that actually knows your child — their age in weeks, their sleep last night, the question you asked at 3am. Guidance that changes as they do.

Download on theApp StoreAndroidComing soon

Free for your first monththen from $3.99 a monthcancel anytime

The Brightr home screen showing today’s tip and the child’s day at a glance
Nap1h 42m
Rolls over
Week 6 · today

Why the evenings suddenly got harder

Scroll — and your child gets older

Grounded in paediatric guidanceAAP & NHS safe-sleep alignedEmergency signposting built inNo ads. Ever.Your data is never soldDelete everything, any timeGrounded in paediatric guidanceAAP & NHS safe-sleep alignedEmergency signposting built inNo ads. Ever.Your data is never soldDelete everything, any time

The next five years

Five years. One companion that grows with them.

Everything in Brightr is keyed to your child’s age in weeks — so what you see in month four is not what you saw in week two, and you never have to go hunting for the bit that applies to you.

3:14am. Everyone else is asleep.

Ask the thing you’d never say out loud.

Brightr already knows how old your child is, what you logged yesterday, and what you asked last week. So the answer comes back about your actual baby — not a forum thread from 2011.

  • Grounded in paediatric guidance, not guesswork
  • Remembers your child’s age and history
  • Points you to a doctor first when it matters
A conversation in Brightr’s AI companion about a newborn’s sleep

Every morning, before the day starts

One useful thing, for the week you’re actually in.

Not a milestone chart for the whole first year. The specific week: what’s changing, what’s normal, what helps tonight. It arrives at 8am in your timezone — not ours.

  • 312 weeks of age-matched guidance
  • Milestones, practical steps and a parents’ report
  • Free, forever, on every plan
An expanded Brightr daily tip for a specific week, with milestones and practical steps

One arm holding a baby, one thumb free

Two taps. Then put the phone down.

Sleep, feeds, nappies, temperature, medicine. Start a timer and it keeps counting on your lock screen, so you’re not unlocking anything at 4am to check how long they’ve been down.

  • Live timers, right on the lock screen
  • Six trackers, one shared history
  • Your partner sees it the second you log it
Brightr’s tracker hub showing sleep, feeds, nappies, growth, temperature and medicine
An iPhone lock screen showing two running Brightr timers — a sleep timer and a feed timer — as Live Activities

Still counting, screen locked.

A nap and a feed, both running at once, straight on the lock screen.

The week after the health visitor’s appointment

See the pattern, not just today’s number.

Weight, length and head circumference plotted against WHO growth standards. Wake windows that stretch as they grow. Tonight’s bedtime, worked back from this morning’s wake-up.

  • WHO percentile curves, birth to five
  • Wake windows that shift with age
  • Sleep, rise and bedtime guidance
A growth chart in Brightr plotting a child’s weight against WHO percentile curves

The thought you have at every birthday

Stop wondering whether they’re on track.

A gentle read across movement, language, social and play. No score, no percentile ranking against other people’s children — just what to look for next, and when something is genuinely worth mentioning.

  • Movement, language, social and play
  • What to look for next month
  • No scores. No league tables.
Brightr’s milestone dashboard showing progress across movement, language, social and play
Movement

Rolling, sitting, crawling, cruising — and what usually comes next.

Language

Babbling to first words to two-word phrases, at their own pace.

Social

Eye contact, smiling, stranger awareness, sharing attention.

Play

Cause and effect, pretend play, problem-solving with objects.

Because you are not doing this alone

Bring in your people.

Your partner. Their grandmother. The childminder on Tuesdays. Everyone sees the same log and the same history — and accepting an invite never costs them anything.

  • Partners, grandparents, caregivers
  • One shared history per child
  • Always free to accept
Brightr’s caregivers screen listing a partner and a pending invitation
Brightr’s sleep logger with a live timer running
Same log, three phones

Made theirs

Every child, their own Brightr.

Each child gets their own look — set once and remembered. Switch between your children and the whole app follows them. Try it: pick one and this page changes too.

312
weeks of age-matched guidance
6
trackers, two taps each
WHO
growth standards, not averages
8am
in your timezone, not ours

Where we stand

Your child’s data is not a product.

Brightr sits inside the most private part of family life — feeds, sleep, weight, the questions you would only ask at 3am. That comes with obligations, and they are not negotiable.

  • 01No ads, and nothing to sell

    Brightr makes money one way: parents paying for a subscription. There is no ad network, no data broker, and no third party buying your child’s sleep patterns.

  • 02Deletion actually deletes

    Delete your account from the app or the web and it erases immediately — your children, logs, chats, measurements and photos. Not a flag on a row we keep forever.

  • 03Safety is in the model, not the marketing

    Ask about a fever in a newborn, laboured breathing or a head injury and Brightr leads with contacting a doctor. Under twelve months, sleep answers carry safe-sleep guidance whether you asked for it or not.

Pricing

Pick how much you want to ask.

Every plan has the whole app in it — the trackers, the growth charts, the milestones, the sharing. The only thing that changes is how many questions a day you can put to the AI companion.

In every plan

  • All six trackers, plus lock-screen timers
  • Growth charts on WHO percentile curves
  • The milestone dashboard
  • Wake windows, bedtime and sleep guidance
  • Inviting partners and caregivers
  • Age-matched product picks

Basic

Free for your first month

$3.99/ month

2 questions a day

Enough for the question that comes up most days.

Plus

$6.99/ month

7 questions a day

For the weeks when everything changes at once.

Unlimited

$14.99/ month

Ask as much as you like

No counting, no rationing, no running out at 3am.

The free month is on Basic only. Cancel anytime in your App Store settings. Moving up a plan takes effect straight away and is prorated; moving down applies at your next renewal.

Without paying anything

$0

Enough to be genuinely useful every morning, with no upgrade and no card.

  • Daily tips for your child’s exact week
  • Today’s AI tip on your home screen
  • Your children’s profiles, photos and history
  • Accepting a partner or caregiver invitation
Download on theApp StoreAndroidComing soon

One subscription covers every child on your account, and anyone you invite — a partner, a grandparent, a childminder — can accept and use Brightr for that child without paying anything.

Straight answers

The things parents actually ask.

  • No, and it will tell you so. Brightr is an information and support app. When you describe something that needs a professional — breathing difficulty, lethargy, a fever in a young infant, dehydration, a head injury, an allergic reaction — it leads with contacting your paediatrician or emergency services rather than offering advice.

Free for your first month

Every child is bright.
Yours included.

Download Brightr, add your child, and tomorrow morning you’ll get the first thing that’s written for exactly where they are.

Download on theApp StoreAndroidComing soon

iPhone and iPad · plans from $3.99 a month after the free month · cancel anytime